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I've been seeing this ad for a couple of months, and it just played now, while I have time to pause on my DVR and dissect.
Young frazzled-looking woman comes in the front door with two grocery bags. "Get home from one job." Two kids come running out of the hall past her as she makes her way toward the kitchen. She indicates the kitchen and possibly the kids with a head tilt: "Start my second job, and I'm running on empty." Voice perks up. "So I turn to 5-hour Energy! I was a little nervous at first, but my husband kept talking about how great 5-hour Energy was [rolls eyes]: zero sugar, only 4 calories [rolls eyes again, makes 'yap yap yap' motion with hand that is not holding the six-pack of bottles], so I finally tried it." Sits down next to presumed husband on couch, where he is relaxing contentedly with a magazine (which I first thought was a newspaper, since it's only showing white paper with black text; maybe real men don't read periodicals with color pictures), hands him the remainder of the tiny six-pack. "For once, he was right." "Told you so." She grabs six-pack back from him. "For both my jobs, I count on 5-hour Energy." Husband calmly reaches for six-pack; shot ends will him still gently pulling, not having yet succeeded in getting a bottle from his wife.
So, we have a mother who works, then apparently stops to get groceries, while at least her husband hangs out with the rugrats, albeit in a hands-off way. But now that she's home, I guess his childcare duties are done, and dinner is up to her. Also, I guess he's too absorbed in his magazine to get up and put groceries away. Or perhaps he's just too tired because they were out of 5-hour Energy and his buzz has worn off. We also have the dismissive, harpy, bitchy wife, making fun of her patient husband who doesn't rise to the bait.
It give 'em two months.
Young frazzled-looking woman comes in the front door with two grocery bags. "Get home from one job." Two kids come running out of the hall past her as she makes her way toward the kitchen. She indicates the kitchen and possibly the kids with a head tilt: "Start my second job, and I'm running on empty." Voice perks up. "So I turn to 5-hour Energy! I was a little nervous at first, but my husband kept talking about how great 5-hour Energy was [rolls eyes]: zero sugar, only 4 calories [rolls eyes again, makes 'yap yap yap' motion with hand that is not holding the six-pack of bottles], so I finally tried it." Sits down next to presumed husband on couch, where he is relaxing contentedly with a magazine (which I first thought was a newspaper, since it's only showing white paper with black text; maybe real men don't read periodicals with color pictures), hands him the remainder of the tiny six-pack. "For once, he was right." "Told you so." She grabs six-pack back from him. "For both my jobs, I count on 5-hour Energy." Husband calmly reaches for six-pack; shot ends will him still gently pulling, not having yet succeeded in getting a bottle from his wife.
So, we have a mother who works, then apparently stops to get groceries, while at least her husband hangs out with the rugrats, albeit in a hands-off way. But now that she's home, I guess his childcare duties are done, and dinner is up to her. Also, I guess he's too absorbed in his magazine to get up and put groceries away. Or perhaps he's just too tired because they were out of 5-hour Energy and his buzz has worn off. We also have the dismissive, harpy, bitchy wife, making fun of her patient husband who doesn't rise to the bait.
It give 'em two months.
